OUR PACK
“FOR THE STRENGTH OF THE PACK IS THE WOLF, AND THE STRENGTH OF THE WOLF IS THE PACK.”
DIEGO OSORIO
FOUNDER & CHIEF CREATIVE OFFICER
Diego Osorio, an actor and documentarian, is the Founder and Chief Creative Officer of Lobos 1707. He is the descendent of the Lobos 1707 legacy, and the driving force behind the recreation of the original recipe. Diego drew from his design and filmmaking background to create a visually compelling brand that encompasses the Lobos 1707 story. With Lobos 1707, his goal is to create a brand that encourages unity, legacy, and authenticity, and represent the endangered subspecies of humans who are intentional, audacious, and balance the art of being unapologetically genuine while still caring the greater good of the pack.
dia simms
EXECUTIVE CHAIRWOMAN OF THE Board
A fearless leader and entreprenurial business icon within the spirits industry, Dia Simms is an advocate for creating more opportunities for women and people of color at every table. She is a true motivator in and outside of the Lobos 1707 pack, inspiring all to work passionately towards success.
LeBron James
shareholder
A King, both on and off the court, LeBron James is dedicated to uplifting his community and energizing the collective spirit of the pack. Alongside his achievements in sports, philanthropy and activism, James’ diverse business portfolio of innovative partnerships has established him as one of the most influential figures in the world.
the vision
Lobos 1707 is the culmination of many hands and hearts. We are a brand built on the strength of each individual. Our collective spirit is a fervent belief - that in order to achieve excellence, we must rely on each other and lift each other. We are driven by purpose and passion, and there is always a seat at our table.